10 Common Mistakes Retail
Salespeople Make:
1. Failing to build a rapport with the
customer. From a simple greeting to a little chat about niceties, non-sales
directed small talk go a long way in developing an easier and more open mood in
the customers;
2. Failing to establish customer's
requirements;
3. Focusing on their own agenda instead
of the customer's;
4. Not giving customers the majority of the
air time. You have been given two
ears and one month, so use them accordingly;
5. Confusing "telling" with
"selling". Not listening or not hearing what customers are saying, so first
seek to understand before seeking to be understood;
6. Not knowing the prevailing promotions,
specials, regular offerings; product knowledge and pricing;
7. Not differentiating the
product/service/store/company enough to create additional value in the mind of
the customer;
8. Selling too fast, trying to close before
the customer is ready to buy;
9. Fail to address objections properly; not
realizing that satisfactory resolution of the objections is the shortest distance
to closing a sale;
10. Not taking advantage of add-on sales,
as soon as the main purchase is done, which is when customers are most ready to
entertain them.
You
can prevent these mistakes with the help from Master Retailing by attending any one
of our many retail courses or by enrolling in any of our retail management
distance learning programmes, just contact us at info@mretailing.co.za for further information.