Branding

Fortune Magazine says...In the 21st century, branding ultimately will be the only unique differentiator between companies. Brand equity is now a key asset.

Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs. Nielsen

Category management does more than contribute to the success of a retail organization. It is an essential component.

In fact, it's difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides.

Expertise in Category Management is certainly a competitive advantage.

Some Category Management Benefits: (Source: AMR Research)

· Better In-Stock Rates: 2 - 8%

· Lower Inventory Levels: 10 - 40%

· Higher Sales: 5 - 20%

· Lower Logistics Costs: 3 - 4%

Retail Trends Driving Category Management Practice:

· Changes in Customer Behaviour

· Economic Environment

· Higher Efficiency Requirements

· Strong Competition